Senior Content Designer & Strategist

Bringing 8+ years of experience designing clear product experiences that help people move through complexity with ease

I’ve led work across UX research, UX writing, content strategy, feature naming, and information architecture; partnering closely with product designers, PMs, and engineers to resolve ambiguity and design for scale.

My work centers on building content systems that hold up as products grow. I thrive in environments where content is treated as a design discipline, not an afterthought.

A woman with dark, wavy hair smiles at the camera, sitting at a table in a dimly lit restaurant or cafe, wearing a black floral dress with white and beige flowers.

Selected work

  • Naming system for enterprise features

    Atlassian

    Reducing ambiguity across product and marketing touchpoint

    Key skills: Information architecture, terminology design, stakeholder facilitation, content governance

    View case study

  • Scaling trust in Jira Cloud-to-Cloud

    Atlassian

    Designing soft limits for enterprise data migrations

    Key skills: Decision design, Migration workflows, Risk reduction, Content strategy

    View case study

  • Designing a scalable beta onboarding experience

    Adobe

    Improving discoverability and reducing support dependency

    Key skills: UX writing, content modeling, usability testing, cross-team collaboration

    View case study

  • Reimagining learn and support

    Adobe

    Redesigned the Learn & Support experience to support user adoption at scale

    Key skills: Content strategy, Information architecture, Product onboarding

    View case study

What I specialize in

Designing content systems for complex products
Information architecture, taxonomy, and scalable content patterns

Reducing ambiguity in high-friction user journeys
Terminology, error states, and decision-making clarity

Building for trust, scale, and long-term consistency
Privacy-first messaging, onboarding, and integrity in content systems

Experience

Independent Content Strategist & Mentor

2024 – Present

Deep-diving into W3Cx Web Accessibility (a11y), Indian Sign Language, and AI-driven content design. Designing UX projects for NGOs and schools, alongside mentoring early-career designers.

Senior Content Designer

Atlassian | 2022 – 2023

Led content strategy, IA, and naming for cloud migration experiences. Owned E2E responsility of content design to resolve product ambiguity and define taxonomies.

Senior Content Experience Strategist

Adobe | 2016 – 2022

Directed end-to-end content design for three high-value products. Collaborated with Marketing, SEO, and Legal teams to present content viewpoints and improve onboarding.

Content and Social Media Manager

SWAAS LLP | 2013 – 2014

Created over 600 articles on fashion, technology, and healthcare. Managed community engagement through interactive online contests and regular social posts.

How I think about content design

I think of content design as a way to solve for cognitive load. It’s about more than the words on a screen; it’s about questioning the interface and testing the logic. I focus on how products earn user confidence - onboarding that educates without overwhelming, error states that reduce stress, and clarity in permissions and integrity messaging that prevents long-term trust erosion. These decisions are often invisible, but foundational.

About AI and it’s merit

While LLMs can generate copy quickly, they don’t account for hesitation, trust, or how guidance should unfold across a journey. That responsibility still sits with content designers—especially in moments of uncertainty, failure, and risk.

Things i’m into lately

  • Person sitting at a desk using a laptop and holding a pen with both hands, wearing a brown sweater.

    Mentoring students

    I help students and budding designers to move past assumptions by sharpening judgment through critique and dialogue.

  • A wooden plate featuring various appetizers including stuffed olives, cheese, tomato and pepper salad, crackers, and garlic bread arranged on a coffee table in a cozy living room.

    Curating charcuterie boards

    I treat food boards as a spatial problem. I focus on logical pairings and placement to make the experience intuitive for guests.

  • A paper with three hand gesture illustrations labeled 'Namaste,' 'Thank You,' and 'Goodbye,' on a wooden surface surrounded by orange maple leaves.

    Learning Indian Sign Language

    This is my way to explore communication beyond words. It’s taught me to pay closer attention to intent, context, and understanding.

  • A gym scene showing a pair of white athletic shoes, black leggings, two white dumbbells, wireless earbuds, a water bottle, a gym towel, and a smartphone displaying workout statistics on the floor near gym equipment.

    Practicing quiet discipline

    I’ve been loving working out and running for a while now. They bring me calm, direction, and energy—and when I’m moving, I feel completely focused.

  • A balcony with many plants like money plant, snake plants etc placed on the floor

    Growing things

    Caring for my plants keeps me grounded. It gives me a calm space away from the digital madness, and nothing makes me happier than seeing new leaves or tomato seeds finally sprout.

  • Organizer drawer filled with pottery bowls, tools, seed packets, jars with cork lids, and small accessories for gardening or craft activities.

    Organizing physical spaces

    I reorganize my home by thinking in systems - what’s used most, what should be easiest to reach, and how everything fits together. I take the guesswork away, making each space feel more intentional.

A small moment of calm

A short but calming rain video if you feel like taking a quiet pause.

Take a slow breath.

Let’s connect

Whether it’s refactoring a complex content system or reorganizing a chaotic pantry, I’m at my best when I’m bringing order to complexity. I hope this gives you a feel for my work and how I think, and if anything resonates, I’d love to connect.