Resume
About me
Senior UX and Content Designer
Senior Content Designer with 8+ years of experience working on complex product areas across enterprise-grade platforms. I focus on simplifying workflows, improving task completion, and shaping end-to-end user journeys through content.
I bring a systems approach to product problems, helping users make confident decisions in high-friction scenarios such as onboarding, error handling, and decision-heavy workflows. My work spans information architecture, content strategy, and UX writing for large-scale, high-impact products.
Areas of specialization
Designing migration and transition experiences across enterprise platforms
Establishing naming and information architecture foundations for scalable systems
Integrating learning and support into product workflows to improve adoption
Reducing risk and cognitive load in decision-heavy product environments
Experience
Independant Content Designer and Mentor
2024 – Present
Deepening expertise in AI-assisted content workflows, accessibility standards, and interface design systems through structured coursework and applied practice
Designing UX and content structures for NGO learning initiatives, improving clarity and accessibility of educational content
Mentoring early-career designers and contributing to community learning programs
Senior Content Designer — Atlassian
2022 – 2023
Led content strategy, information architecture, and taxonomy decisions for Atlassian Cloud migration and configuration workflows
Established scalable naming frameworks enabling cross-product consistency and long-term maintainability
Influenced system-level product decisions through early collaboration with Product, Engineering, and Research partners
Defined voice and tone standards across high-risk enterprise workflows
Translated research insights into structural improvements across navigation and governance systems
Senior Content Experience Strategist — Adobe
2016 – 2022
Directed end-to-end content systems across multiple Adobe enterprise products spanning onboarding, in-product guidance, and support ecosystems
Reduced user failure rates by 36% through structural redesign of learning and help architecture
Improved task completion by 52% through research-driven iteration embedded within release cycles
Built reusable content standards adopted across multiple product teams and releases
Designed localization-ready content supporting delivery across 60+ languages
Early Career — Content & Communication Foundations
2013 - 2014
Owned end-to-end content strategy for an early-stage startup across web, email, blog, and social channels
Developed multi-channel content aligned with growth and engagement goals
Editorial Intern at Governance Now, researching and writing stories for print publication
Built strong foundations in narrative design, audience psychology, and deadline-driven execution
Skills
Content Design
Content design strategy · Information architecture · Naming & taxonomy · Product strategy alignment
UX Writing Systems
UX writing · Voice & tone · Error and helper content · Accessibility (WCAG 2.2)
Scale & Governance
Documentation strategy · Content patterns · Localization-ready content
Research & Decision-Making
User and content research · Usability testing · Insight synthesis
Tools
Design, Editing & Visuals
Figma · Sketch · Canva · Notion · Adobe XD · Adobe Creative Cloud
Collaboration
Miro · Mural · Slack · Jira · Confluence
AI/Agentic
ChatGPT · Gemini · Webflow
Content management and research
AEM · Airtable · Dovetail · Omniture
Certifications
UX Writing Fundamentals - UX Content Collective
AI in Content Design: Ethics, Scale, and Impact - UX Content Collective
Interface design - Shift Nudge
Introduction to Web Accessibility - edX
Content Research & Testing - UX Content Collective
Naming product features and elements - UX Content Collective
Education
MA Mass Communication and Films - AJKMCRC, Jamia Milia Islamia
BA Journalism (Hons.) - Delhi University
Languages
English
Hindi
Outside work
Indian Sign Language student and evangelist
Design mentor and career coach
Food experience curator