Resume
Senior Content Designer with 8+ years of experience designing language systems for complex, global products. I specialize in structuring journeys, terminology, and governance that improve adoption, reduce risk, and scale with growing teams and platforms.
Career Highlights
Led content strategy, information architecture, and feature naming for enterprise SaaS products
Designed UX writing systems across complex workflows, from onboarding to documentation
Partnered early with product and design to resolve ambiguity and shape decisions
Led user and content research to inform product direction
Currently
Working on independent UX and content design projects, with a focus on systems, clarity, and scale
Exploring how AI-assisted workflows can support content strategy and decision-making
My approach to accessibility is informed by my ongoing learning of Indian Sign Language, which has sharpened how I think about clarity, intent, and comprehension.
Designing UX projects for NGOs and schools, alongside mentoring early-career designers
Staying close to the craft through advanced courses, design meetups, and peer critiques
Experience
Senior Content Designer — Atlassian
2022 – 2023
Led content strategy, IA, and naming decisions for Atlassian Cloud experiences
Owned feature naming and taxonomy decisions, balancing user clarity with long-term scalability
Partnered with product and design to resolve early ambiguity and shape system-level decisions
Defined and applied voice and tone guidance across high-impact product surfaces
Led user and content research, translating findings into actionable product decisions
Senior Content Experience Strategist — Adobe
2016 – 2022
Led end-to-end content design for 3 high value Adobe products, improving clarity across onboarding, in-product guidance, and error states
Simplified learning and support content, reducing user failure rates by 36%
Established reusable content patterns and microcopy standards across releases
Led content research and usability testing, improving task completion by 52%
Supported localization at scale (60+ languages), increasing help content engagement by 40%
Early Career — Content & Communication Foundations
2013 - 2014
Built a strong foundation in content, storytelling, and audience-centered communication
Led editorial, content marketing, and digital initiatives across blogs, campaigns, and platforms
Developed the language and narrative skills that inform my UX writing practice today
Skills
Content Design
Content design strategy · Information architecture · Naming & taxonomy · Product strategy alignment
UX Writing Systems
UX writing · Voice & tone · Error and helper content · Accessibility (WCAG 2.2)
Scale & Governance
Documentation strategy · Content patterns · Localization-ready content
Research & Decision-Making
User and content research · Usability testing · Insight synthesis
Tools
Design, Editing & Visuals
Figma · Sketch · Canva · Notion · Adobe XD · Adobe Creative Cloud
Collaboration
Miro · Mural · Slack · Jira · Confluence
AI/Agentic
ChatGPT · Gemini · Webflow
Content Management and research
AEM · Airtable · Dovetail · Omniture
Certifications
UX Writing Fundamentals - UX Content Collective
AI in Content Design: Ethics, Scale, and Impact - UX Content Collective
Interface design - Shift Nudge
Introduction to Web Accessibility - edX
Content Research & Testing - UX Content Collective
Naming product features and elements - UX Content Collective
Education
MA Mass Communication and Films - AJKMCRC, Jamia Milia Islamia
BA Journalism (Hons.) - Delhi University
Languages
English
Hindi
Outside work
Indian Sign Language teacher
Educator and career coach
Food experience curator
About me
Senior UX and Content Designer